MiddleSolution Marketing Tracking Solutions (MSMTS) Multi-channel Tracking, Attribution and Optimization for Brands Empower your organization with the intelligence needed to clarify and optimize digital marketing spend to increase online sales and lead-generation efforts.
Data visualization gives advertisers the marketing intelligence needed to redirect digital marketing spend with confidence.
Multi-channel Tracking Get the power and confidence to redirect marketing spend in real-time through deeper insight into the traffic driven by digital marketing channels, including search, display, email, social, mobile, video, affiliate, direct and shopping.
Multi-touch Attribution Support multiple attribution models including engagement, linear, time decay, customized as well as first and last touch.
Reporting and Data Visualization Identify top- and under-performing channels through data comparison and visualization, on a single dashboard. Customize reporting by user or segment, and share these views across your organization.
Integrations Track and manage the most common tasks and actions within a single interface. New integrations are introduced monthly.
Lead Generation and Distribution Automated collection, validation and distribution of leads in real-time with industry-leading tools.
Mobile Tracking Track mobile and cookieless campaigns in parallel with all other channels in real-time through available SDK and helper files.